Making things better isn’t easy. It takes time and perseverance but mostly it takes action. Choosing to start something new or to go back, redefine & recreate can be a challenge. Change is challenging, but we choose how to adapt and handle the transition. Knowing that high quality aesthetics will spark a deep inward desire in others is essential to the creative process. “Going back to the drawing board” has been another piece of how the creative spark continues to show itself and we’re up for the challenge. It’s our job.
“Successful marketing is a mix of storytelling, visual design and understanding your audience.”
Making sure to have a good BRIEF before getting into the weeds is a crucial step in the process. From simple STORYBOARDS to creative writing & FACILITATING discussions with sticky notes, list making and plenty of arrows pointing the way. During strategic PLANNING or VISIONING, successful processes allow space for leaders to LISTEN to the past, CONNECT it with the present, and CREATE space to see the future.